Our core principles: appreciation, innovation, sustainability and digitalisation
Our company principles set a strategic orientation that we will implement step by step in the years ahead. These principles are appreciation, innovation, sustainability and digitalisation. They are our central company values and they define our every action and build the foundation for future successes yet to come.
Appreciation
Appreciation is more than just a reward or praise – it’s all about regarding a person as an individual and not just seeing them as a commodity. Our pillars of honesty, respect and kindness are the foundation of what we understand to be true appreciation of the individual and the One Ofa family lives by them every day.
Innovation
Our products are pioneers in the industry. We are setting new standards with innovations such as the first sustainable compression stockings. And together with our amazing team, we will continue to raise the bar. For our ground-breaking innovation management, we even received the innovation prize ‘TOP 100’ in 2020.
Sustainability
Sustainability is important to us. And it’s about more than just planting trees: sustainability stands for an economical, ecological and social development that is both long-lasting and future-proof. To achieve this, we’ve already taken the first steps: less plastic, LED lights, electric vehicles and the first sustainable compression stocking. Together with your input, we want to make further sustainable changes as we are fully aware of our responsibility towards the environment and our society.
Digitalisation
Be it processes, communication or our chain of distribution: our One Ofa family opts for digital alternatives more and more often. We regard digitalisation as a major chance to improve ourselves and then strengthen our competitive positioning – with new software, the expansion of our e-commerce and a solid digitalisation team.
The foundation of these One Ofa principles are our core values:
Respect
- We treat each other with care
- We always meet as equals
- We appreciate everyone’s individual personality
- We always lend an ear to one another
Honesty
- We give honest, respectful and constructive feedback
- We talk to each other rather than over one another
- We are reliable and fulfil promises in order to build trust
A solution-oriented approach
- We focus on joint solutions rather than the problem
- We focus on what’s in our control
- We allow ourselves to make mistakes, admit them and learn from them
- We are open to unconventional ideas
